Aami home building and home contents insurance, landlord insurance, strata insurance, car insurance, motorcycle insurance, nsw and sa ctp insurance. Top 5 best vs worst australian marketing campaigns. Sep 11, 2015 we can example the aami safe driver rhonda and ketut campaign as one of the successful marketing campaign in australia. Second year sound design assignment for the television commercial aami skilled drivers course from july 20. But fans expecting to be discovered by hollywood as a result will be disappointed. Mar 09, 2012 rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse in the latest commercial for the brand. Once you complete the aami skilled drivers course, the related comprehensive car insurance policy holder whether it be you, your parent or grandparent gets a discount on their rated premium. Disadvantaged learners may be eligible to attend a course for free find a course. As well as becoming a safer driver, you will earn a bonus 20 hours log book credit once you complete the course, so you only need to finish 100 hours of supervised driving outside the course. Aami television commercial creative studio 4 youtube. Aami safe driver app could see information handed to police. Jul 31, 20 i have another track on the new aami tv commercial which is a continuation of the skilled drivers series. If you have a comprehensive car insurance policy, allianz safe driver benefits rewards your good driving with a star rating.
Aami just took it a step further where instead of supplying the equipment to do it at their own cost. However, aami have recognised those customers who do not make insurance claims and have safer driving record and therefore have developed the safe driver rewards. In the third episode of rhonda goes to bali rhonda reterns without ketut and she retells the story. The transportation guys has implemented this policy to help prevent accidents and injuries resulting from the misuse of alcohol or use of controlled substances by drivers of commercial motor vehicles. We can example the aami safe driver rhonda and ketut campaign as one of the successful marketing campaign in australia.
To find the safer drivers course providers in your. An australian first, the idea not only integrates broadcast and social media, it integrates perfectly into aamis latest safe driver rewards campaign. Thats why aami has announced a number of measures to support our impacted small and mediumsized business insurance customers. Safer drivers course learner licence driver licence. Allianz vs aami car insurance see how they compare finder. Even the most welltrained, safetyconscious commercial motor vehicle cmv driver is at risk of engaging in driving behaviors that could lead to a crash on todays crowded highways. Applause aami safe driver rewards aami insurance rhonda. Na national aami safe driver app and policeinsurance.
The humour surrounding the acting and unlikely love story was a hit with australian audiences, no matter what the ad was actually promoting which was aami safe driver rewards i know right. Contact your chosen provider directly to book in for a course. The safer drivers course is available in almost 250 locations across nsw. I have been harping on it for twelve years now, through my big city driver articles, and as a columnist for tenfour magazine. This single day, young driver awareness workshop resonates well with p. She seems to know rhonda, talking about her beautiful break foot. Aami safe driver rewards rhondas high school reunion hotlikeasunrise. The campaign unconsciously became a soap opera in the lives of many australians, who started a fan base for the couple, which is a clear indicator of. Rhonda was first introduced to promote aamis safe driver rewards in october 2011, with her trip to bali and meeting of ketut airing in march the following year.
Jan 12, 2015 drvr has been working on how we can help with the covid 19 situationwe have developed a new service s aimed at helping with quarantines. Weather conditions or road conditions change and suddenly driving too fast for conditions becomes a risk factor. When everyone else is preoccupied, it also gives him a chance to air all his secrets, like how he bought a new putter that he loves or how he sometimes leaves the toilet seat up on purpose. Applause aami safe driver rewards aami insurance rhonda 2. Aami skilled drivers course remember when you were young. Fleet and driver vehicle osha safety program safetyinfo. Mozo has robust processes to ensure our site is updated to reflect the latest information from providers. Up to 10% discount off the rated premium of your aami comprehensive car insurance when a listed driver under the age of 25 has completed the aami skilled driver course. Credit is a percentage of the rated premium paid the previous year and is applied as a credit to next years rated premium. In the second episode of rhonda goes to bali we are introduced to him. Rates and fees information correct as at 19 february 2020. Operation safe driver offers resources and materials such as flyers, posters, educational videos, brochures, psas, etc.
Commercial driver safety training, regulations, analysis. Understand traffic waves when you understand what traffic waves are, you can easily dissolve them. We had used the product previously and believed it could be leveraged to a greater extent to exploit its potential if we found the means to communicate it in an interesting way. A preventable vehicle accident is one which occurs because the driver fails to act in a reasonably expected manner to prevent it. Its a riskreward system with little on the reward side. Aami insurance taxi driver hug commercial duration. Ketut is an employee at the resort rhonda is staying at. Aami will only be running a profile picture during the commercial. The safe driver app is very targeted towards finding those insured who are dangerous or aggressive drivers and not a tool to help check your own safety.
In march 2012, we then met her again on vacation on the beaches of. The aami safe driver app which will be available for download on android and iphone phones from boxing day will provide drivers with a score and feedback at the end of each journey by. When it comes to large trucks, safe driving tips must address. To help stay out of harms way, consider the following safety tips when. Most people are familiar with 18wheelers, but commercial motor vehicles cmvs range in size from small straight trucks to extremely large oversized trucks. The slightly dorky, but endearing rhonda was blasted across the country on tv, in press, outdoor, online and social media, and essentially became the face of aamis safe driver rewards product. Aamis executive marketing manager, richard riboni, told mumbrella last year that seeing people wearing rhonda tshirts in bali was. Driver safety topics and industries loss control emc. Insurance giant aami could hand over data to police from its safe driver app and is leaving the door open to increasing insurance premiums based on a drivers score. Which rewards safe drivers who do not claim on their insurance and gives them a 15% discount off their insurance as well as other benefits. Sparks are obviously flying between rhonda and him. She never seems to make any real connections with rhonda, yet she seemed to be protective of rhonda. Sep 25, 2017 the safer drivers course is available in almost 250 locations across nsw.
In march 2012, we then met her again on vacation on the beaches of bali, bearing her pasty skin, bright. Jan 10, 2014 rhonda was first introduced to promote aamis safe driver rewards in october 2011, with her trip to bali and meeting of ketut airing in march the following year. Allstate safe driving bonus checks tv commercial, all alone. The transportation guys has implemented this policy to help prevent accidents and injuries resulting from the misuse of alcohol or use of controlled substances by drivers of. The motor insurance market in australia id highly competitive and there is a constant challenge for brand to ensure their brand is top of mind when the time comer for consumer to enquire about a policy. Aami had recognised those customers that dont make claims and had developed the safe driver rewards product with its additional benefits. Not only must commercial drivers contend with other motorists, dangerous weather conditions, and wandering wildlife, but they must do so while operating large rigs, often carrying heavy and sometimes dangerous cargo. So i have a huge arsenal of safety tips, especially when it comes to city driving. Operation, fleet maintenance and safety of commercial vehicles and commercial drivers qualifications, as well as drug and alcohol testing, is governed by federal and state department of transportation dot. The course has been designed for a learner to attend once, so the 20 hours of bonus log book credit will only be deducted once. The eligible entrant who has achieved the highest aami safe driver app score as recorded by the app and as determined by the promoter at 11. This topic covers the department of transportations dot safety regulations pertaining to drivers of commercial motor vehicles cmvs, including rules for driver qualifications, training, licensing at 49 cfr parts 380384 and 391, and the vehicle operating rules under 49 cfr 392. Rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous facebook site which was originally known as the sexual tension between rhonda and katut. For people seeking their 10 seconds of fame, aami will allow 160 facebook fans to appear in a special safe driver rewards television commercial.
Aami answers rhondas trent or ketut dilema in latest safe. Once on board, company name is committed to retaining these drivers. Aami also wants to be the face of safe driving, which is a smart positioning for the insurer. Best practices for an effective fleet safety program. Jul 24, 2012 take plenty of driving breaks, especially while driving crosscountry, to help remain alert. For the purposes of this article, we will address only the first one. Allstate safe driving bonus checks tv commercial, all. Aami safe driver rewards rhondas high school reunion. There may be the odd occasion where updates are delayed, so please confirm information before purchasing. She has also appeared in aami s spinoff series for. The discount is applied until the first renewal on or after the participant turns 25 as long as the participant remains a listed driver. I have another track on the new aami tv commercial which is a continuation of the skilled drivers series.
Wins 20 best insurance social media campaign internet. If youre experiencing financial hardship as a result of coronavirus, please visit our website to learn more and apply for the small business covid19 relief package. Rhonda, the heroine in the aami ads, enjoys the privileges of aamis safe driver rewards with some special attention from a balinese masseuse in the latest commercial for the brand. He doesnt care because he gets an allstate safe driving bonus check for being accidentfree. Insurance company aami has a vested interest in safe driving, not only is it good business sense to encourage safe driving but it saves lives as well. Apr 08, 2014 aami had recognised those customers that dont make claims and had developed the safe driver rewards product with its additional benefits. In order to keep drivers and supervisors well trained and informed, company name has instituted a number of policies regarding driver training. We deal directly with our customers and we use innovative business and. Aami comprehensive car insurance car insurance product. Mar 10, 2015 insurance giant aami could hand over data to police from its safe driver app and is leaving the door open to increasing insurance premiums based on a driver s score. Browse our extensive collection of driver safety and fleet resources to help your organization prevent losses.
Aami is promoting the app aimed at young drivers because of what it says is a rise in illegal driving behaviour, including texting, phoning and speeding. Drvr has been working on how we can help with the covid 19 situationwe have developed a new service s aimed at helping with quarantines. Aug 29, 20 rhonda and ketuts flirty discourse in this advertisement for aamis safe driver rewards sparked a storm across social media, including the now infamous facebook site which was originally known as the sexual tension between rhonda and katut. This dad doesnt care that everyone in his family wears headphones, texts and watches their screens while he drives. The consequences of falling asleep at the wheel, far outweigh those associated with arriving late. Strictly adhere to commercial driver hour restrictions. Commercial fleet vehicle and driver safety safetyinfo. Rhonda, an aussie carinsurance customer, and ketut, the cocktail waiter she meets on holiday in bali, featured in a series of tvcs promoting aamis safedriver discounts as well as the companys app that helps with claim filing see right for links to the whole series and above for the finale. Aami is a leading car, home, compulsory third party ctp and small business insurer.
Jan 22, 2016 the humour surrounding the acting and unlikely love story was a hit with australian audiences, no matter what the ad was actually promoting which was aami safe driver rewards i know right. The more stars you have, the lower your premium will be. This woman is a little shocked and ashamed to see how she was back when she was young. Aami skilled drivers course remember when you were. Defeat distracted driving commercial driver safety. Merthi appeared in the first rhonda goes to bali commercial.